Sysmex Italia is a subsidiary of Sysmex Europe SE, specializing in health technology, specifically in vitro diagnostics.

Founded in 2008, it focused its efforts on cancer diagnosis, and have evolved and grow to the haematology sector, supporting healthcare professionals and patients around the world with a broad range of medical diagnostic products and solutions in a variety of fields.

We're looking for a Business Line Manager in Clinical Flow Cytometry to help us boost the company to the next level. We want you to be oriented for your tenacity and results.

You're hard-working, motivated to make a big impact, and you persevere until the job is done.

Initiative and growth mindset. You often come up with ingenious ways to reach your goals.

In addition, you're constantly analysing the market to implement new ideas and opportunities.

As an expert professional in your area, you lead the marketing activities of the assigned Business Line (designing, implementing and evaluating the Marketing Plan, defined area of investments, and fulfilling product management requirements).

You proactively engage KOLs and influence the market to drive future successes, define pricing guidelines performing marketing and competitive analysis and support sales in selling complete Business Line solutions, with the objective of satisfying the needs of the consumer better than the competition and with optimal profitability, in accordance with the policies, and general objectives of the company.

Job Responsabilities for the Role:

- Provide Added Value

- Lead all phases of Product Lifecycle (from launch to phase-out)

- Accountable for the KOLs engagement plan and execution of related activities

- Act as single point of contact for both EMEA HQ and internal customers

- International visits representing the country at EMEA level

- Be up to date with information about the competition and the market (market study and the clinical value associated with the products)

- Transmit the development of incoming products to the business unit

- Maintains customer contacts together with the sales organization

- Evaluation and Marketing of the fields of action

- Communicate new developments internally (Market and product solution)

- Promotional activities - congresses and advertis ing (MarCom conj.), etc...

- Business/marketing plan: short/long term strategy

- Manage Market Analysis

- General marketing plan (includes market analysis, SWOT analysis, competitor reports, market trends, main trends, competitor analysis, etc.)

- Medium- and long-term market plan (3-5 years)

- Manage constant analysis of competitors

- Provides information from the field of operations (sales, services)  in order to obtain the most accurate portrait of the state of the market

- Divide and organize customer groups (segmentation, classification)

Commercial Role:

- Definition of the sales strategy, together with the sales manager

- Maximum specialist of the product, being the reference person for this.

- Support the Sales Organization on pre-sales activities and tender processes

- Accountable for information included into the technical documentation for tenders.

- Training when necessary - product situation with the sales force

- Regular study of the sales force based on market knowledge and strategy

- P&L responsibility for the business plan (forecast), budget and margin

- Responsible for the budgets of the mechanisms and costs of the units in Demo

What you need to be successful:

- University degree or equivalent in medicine / biotechnologies / biology

- MBA or masters in marketing (desirable)

- Fluent in English and Italian

General professional experience:

• At least 8 years in either sales or marketing functions
• At least 5 years of experience on IVD industry
• 3-5 years in people management
• Hands-on experience in the field is a plus
• Professional experience for the position:
• Commercial experience
• Scientific and Product knowledge (Expert)
• Familiar with P&L
• Decision making considering the client
• Management skills

What's in it for you?

One of our biggest goals as a company is the health and well-being of our employees.

And so, we offer the following:

• Mobile working
• Flexible time and work-life-balance
• Ticket restaurant
• Canteen
• Campus training platform for the growth of your knowledge and skills