2024 | SYSMEX ITALY | Marketing Manager

Who we are in Italy?

Sysmex Italia is a subsidiary of Sysmex Europe SE, specializing in health technology, specifically in vitro diagnostics.

Founded in 2008, it focused its efforts on cancer diagnosis, and have evolved and grow to the haematology sector, supporting healthcare professionals and patients around the world with a broad range of medical diagnostic products and solutions in a variety of fields.

We're looking for a Marketing Manager to help us boost the company to the next level. We want you to be oriented for your tenacity and results. You're hard-working, motivated to make a big impact, and you persevere until the job is done.

Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analysing the market to implement new ideas and opportunities.

As an expert professional in your area, you lead the marketing activities of the assigned Business Line (designing, implementing and evaluating the Marketing Plan, defined area of investments, and fulfilling product management requirements).

You proactively engage KOLs and influence the market to drive future successes, define pricing guidelines performing marketing and competitive analysis and support sales in selling complete Business Line solutions, with the objective of satisfying the needs of the consumer better than the competition and with optimal profitability, in accordance with the policies. and general objectives of the company.

Why work with us at Sysmex?

Sysmex offers a work environment that embraces diversity, collaboration and simply allows you to be yourself.

Our products aim to help improve patient life and well-being, but what about the well-being of our colleagues? We provide a workspace that appreciates and rewards effort and commitment. We understand our company as not solely being a workplace.

We strongly believe that joint understanding and a solid framework are essential parts of maintaining a value-driven corporate culture. That is why we established references reflecting our beliefs in acting with colleagues, partners, suppliers and customers.

Job Responsibilities

As leader of the marketing team, he contributes to the implementation of the strategy, development and objectives of the organization.

- Identify the main market trends and opportunities

- Transform these trends into actions and products in accordance    with the global strategy

- Live the concept of responsibility for key accounts

- Organizes the content of conferences and fairs of the segment,    monitoring the objectives established for each of them.

- Regularly visit the EMEA headquarters

Manage market analysis

- General marketing plan (includes Market analysis, SWOT analysis, competitor reports, Market trends, main trends, competitor analysis, etc.)

- Medium and long term market plan (3-5 years)

- Manage constant analysis of competitors

- Provides information from the field of operations (sales, services) in order to obtain the most accurate portrait of the state of the market

- Divide and organize customer groups (segmentation, classification)

Manage global marketing activities

- Functions as an expert in the local market / BU under his responsibility

- Actively participates in contact with BS to participate in the global design of marketing activities

- Organize contacts with those who have a vote within the global management of the product (BU/BS)

- Manages the local results of the global marketing proposal (two-way)

- Manages planning and organization with a view to innovation and cyclical processes (launch / retirement)

Coordinates product launch phases

- Assure all documentations for tender are fullfilled

- Coordinates with Regulatory Affairs (RA) prior approvals for any local use

- Manage deadlines and priorities

- Develop a marketing proposal by taking corrective actions (process monitoring)

Manage Sales support

- Engage Key opinion leaders (KOL)

- Create events within the local market (Campaign Management - CRM)

- Lead Management CRM

Acts as a technical expert in Sales functions

- Manages resources in order to achieve the highest degree of technical expertise available (e.g. clinical, application, marketing)

- It is accountable for the technical and scientific documentation submitted during the tender process

Marketing department management

- Manages resources and employees, establishes objectives (e.g. commissions/reviews, salary plans and bonuses, makes estimates for marketing staff, approves expenses for the marketing organization)

- Implements marketing processes in accordance with the OTC

- Ensures employees are properly supported, trained and evaluated, and keeps the marketing team motivated

- Manages and ensures the progress and quality of work

- Leads and is part of work teams

- Locally manage the product, price, solutions and its situation

What you need to be successful:

- University degree or equivalent

- MBA (desirable)

- Fluent in English and Italian

General professional experience:

- At least 10 years in marketing functions

- At least 5 years of experience on IVD industry

- 3-5 years in people management

- Direct experience in Hematology and/or Haemostasis are plus

Professional experience for the position:

- Commercial experience

- Experience in sales processes (OGP; CRM, Sales Funnel)

- Product knowledge (Expert)

- Project management

- Familiar with P&L

- Decision making taking into account the client

- Management skills

What's in it for you?

One of our biggest goals as a company is the health and well-being of our employees.

And so, we offer the following:

- Mobile working

- Flexible time and work-life-balance

- Ticket restaurant

- Canteen

- Campus training platform for the growth of your knowledge and   skills

Why not put your curiosity to the test and join us in changing the world together?

Working at our company means flexibility, trust and meaningful choices. Join us and live our DNA generating innovation and trust. If you are innovative, flexible and passionate about teamwork, this is your project.